EDID306 Storytelling for Design Leaders 3cr

Storytelling predates writing, and was critical to early human survival. Today, people and cultures tap into human emotions, motivations, and psychology to move others to understand and interpret their experiences. In Design, success is directly related to your ability to tell an engaging story -it is impossible to be understood, find support for your idea, or have influence as a Leader without delivering compelling reasons to listen and take action. This course will help you be aware of who you are, in order to effectively express your purpose as a designer in many formats; visual, written, told and expressed. We will deploy best practices for telling other people’s stories-stories of your end users, to build empathy and support for innovative ideas. Finally, we will examine and compose the ingredients to an excellent pitch-how to establish value, simplify message, construct anticipation, and persuade your audience to believe and follow your lead.

Prerequisites: EDID-245

Critique

Fall