CDGD214 Lettering in Design 3 cr

This course will cover the fundamentals of brush
lettering and design from a sign painting
perspective.

In the first section, we’ll study and execute
four key alphabets that are central to hand
lettering and commercial design. The alphabets
will first be formed by pencil and chalk, then
crafted by brush as the lesson advances.

The second section will cover lettering layout.
Here we will examine principles of natural
layout, format, negative space, line value,
rhythm, and color. These principles will then be
utilized in the creation of painted show
cards-advertising signs that are intentionally
temporary and often painted on paper.

The third section will explore the use of “bells
and whistles” in letterform and design. Here we
will learn how to alter the traditional
letterform to create a more expressive cousin.
We’ll also look at other forms of ornamentation
including dimension, convex, pinstripes, and
flourishes.

The final project will entail creating a
hand-painted design for a mock client. You will
be responsible for interpreting the client’s
requests and creating a design that utilizes the
skills you’ve learned throughout the semester.

Prerequisites: CDGD210

Critique

Departmental Elective
Fall/Spring