CDGD414 Advertising and Art Direction 3 cr.

This course is an introduction to advertising and explores the kinds of problems that advertising agencies deal with on a day-to-day basis. The interrelationship of the art director, the client, and the consumer is emphasized with the focus on solutions to typical agency problems. When possible, informal talks with art directors and visits to Boston agencies are arranged. [Formerly titled Advertising Design]

Prerequisites: CDGD220 or CDIL220

Critique

Departmental Elective