MDES614 Brand Development 3cr

This course examines issues surrounding design and marketing in brand development through applied problems. Coursework focuses on relationships among marketing, design research, and the telling of compelling stories to connect a brand with people. Students examine branding, graphics, and research techniques through the development of product or service design solutions. Some of the benefits students receive from the successful completion of this course include learning the language and techniques of design and marketing research, and developing experiences with service design to create a memorable experience that resonates with the consumer

Prerequisites: MDES604

Spring