MDES611 Experience Design Lab II 3cr

In Experience Design Lab II, students continue exploring Human Centered Design by focusing on the practical applications of design research within multiple business contexts, and by refining the design of experiences established in Experience Design Lab I. Students work to understand and translate values and needs of the people and stakeholders they seek to serve and connect the customer with the business. They practice designing products, services, events, and customer journeys with a focus on the quality of the user experience, make qualitative decisions, discover relationships between elements derived from observational research, seek to recognize social/consumer patterns, and explore implications within the design process

Prerequisites: MDES601

Spring