EDFD316 The Fashion Marketplace 3 cr.

Designing your first fashion collection is just the beginning. Reaching potential customers is equally important. This course is all about the business of fashion and how to pitch your creations to retailers, clients, and the media. Topics will include understanding today’s retail landscape (from pricing and merchandising to trade shows and key selling opportunities), as well as fashion marketing skills, such as brand building, capitalizing on trends, and public relations/advertising campaigns. For the final project, students will create, merchandize, and promote a temporary retail store at MassArt where their clothing designs will be sold to the public following the fashion shows in May.

Prerequisites: EDFD255, EDFD256, EDFD257

Lecture/Seminar
Departmental Elective