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Academic Catalog 2017-2018
Massachusetts College of Art and Design
  Feb 25, 2018
Academic Catalog 2017-2018

EDAD334 Architectural Communication 3cr

Amongst fields of creative production,
architecture is unique in its reliance on
representational images. Architects rely on these
representations to convey multiple layers of
information, from the conceptual to the
pragmatic. With the dizzying array of digital and
analog media at our disposal, how do we determine
how best to present our design ideas? And, with
limited time, how do we select the most effective
and efficient technique to present conceptual
content? In this course, students take a closer
look at strategies of architectural
representation, with a focus on communicating a
clear message through graphic means. Students
explore multiple historical examples, learn new
drawing and model making techniques, and produce
a range of 2d and 3d work that aims to fully
capture and enhance design intent.

Prerequisites: EDAD-102

Undergraduate Elective