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    Massachusetts College of Art and Design
   
 
  Dec 11, 2017
 
 
    
Academic Catalog 2017-2018

CDGD414 Advertising Design 3 cr.


This course is an introduction to advertising and explores the kinds of problems that advertising agencies deal with on a day-to-day basis. The interrelationship of the art director, the client, and the consumer is emphasized with the focus on solutions to typical agency problems. When possible, informal talks with art directors and visits to Boston agencies are arranged.

Prerequisites: CDGD220 or CDIL220

Critique
Departmental Elective