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    Massachusetts College of Art and Design
   
 
  Dec 12, 2017
 
 
    
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

EDID302 Packaging and the P.O.P. 3 cr.


This course is an examination of 3D packaging design covering branding, graphics and the development of a P.O.P. “point of purchase” display. This studio course focuses on design phases from concept, design development to the three-dimensional actualization of a point of purchase display. The goal of this class is to develop a user-centered consumer experience with product/packaging that creates a memorable experience that resonates with the consumer. Open to Industrial Design, Graphic Design and Architectural Design juniors and seniors.

Hybrid Studio/Critique
All College Elective