Mar 21, 2018  
Academic Catalog 2016-2017 
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

CDGD414 Advertising Design 3 cr.

This course is an introduction to advertising and explores the kinds of problems that advertising agencies deal with on a day-to-day basis. The interrelationship of the art director, the client, and the consumer is emphasized with the focus on solutions to typical agency problems. When possible, informal talks with art directors and visits to Boston agencies are arranged.

Prerequisites: CDGD220 or CDIL220

Departmental Elective