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    Massachusetts College of Art and Design
  Feb 19, 2018
Academic Catalog 2014-2015 [ARCHIVED CATALOG]

CDGD414 Advertising Design 3 cr.

This course is an introduction to advertising and explores the kinds of problems that advertising agencies deal with on a day-to-day basis. The interrelationship of the art director, the client, and the consumer is emphasized with the focus on solutions to typical agency problems. When possible, informal talks with art directors and visits to Boston agencies are arranged.

Prerequisites: CDGD220 or CDIL220

Departmental Elective