Mar 21, 2018  
Academic Catalog 2014-2015 
Academic Catalog 2014-2015 [ARCHIVED CATALOG]

CDGD355 Branding Design 3 cr.

Brand Identity: good brands tell a story. This course will focus on the fundamentals of developing (brand) identity, both formally and conceptually. Students will learn how to generate and convey ideas and concepts and “tell the story” visually. The class will explore brand factors, such as positioning, audience, and market analysis. Students will study the formal nuances of logo design including typographic and color choices to create marks and visual systems that are distinct and meaningful. Open to Graphic Design juniors and seniors.

Prerequisites: CDGD220

Departmental Elective