Mar 29, 2024  
Academic Catalog 2020-2021 
    
Academic Catalog 2020-2021 [ARCHIVED CATALOG]

MDES601 Experience Design Lab I 3cr


Experience Design Lab I serves as an introduction to Human Centered Design. Students use design thinking and practices as an interstitial element that connects business and design by combining organizational strategies and various design disciplines. They learn the basic contexts, tools, and methodologies of consumer research and learn to look beyond their own experiences and biases to empathize, understand and translate values and needs of the people and stakeholders they seek to serve, connecting the customer with the business. This course facilitates students in making human centered decisions based on qualitative research, learning how to recognize patterns and insights from data and how to begin exploring the implications of their insights within the design process. Through understanding the business and strategic implications of their design decisions, they can lead their teams to recognize social/ consumer patterns and explore those implications

Fall