Mar 29, 2024  
Academic Catalog 2020-2021 
    
Academic Catalog 2020-2021 [ARCHIVED CATALOG]

EDID306 Storytelling for Design Leaders 3cr


Storytelling predates writing, and was critical to
early human survival. Today, people and cultures
tap into human emotions, motivations, and
psychology to move others to understand and
interpret their experiences. In Design, success is
directly related to your ability to tell an
engaging story -it is impossible to be understood,
find support for your idea, or have influence as a
Leader without delivering compelling reasons to
listen and take action. This course will help you
be aware of who you are, in order to effectively
express your purpose as a designer in many
formats; visual, written, told and expressed. We
will deploy best practices for telling other
people’s stories-stories of your end users, to
build empathy and support for innovative ideas.
Finally, we will examine and compose the
ingredients to an excellent pitch-how to establish
value, simplify message, construct anticipation,
and persuade your audience to believe and follow
your lead.

Prerequisites: EDID-245

Critique

Fall and Spring